According to an October 6 article in CNN Money, a new book by Stephen Shapiro indicates that you may be going about hiring employees in the wrong way. CNN Money’s article on Shapiro suggests that most companies hire people because they believe those new employees will be a good fit with existing corporate culture and, once hired, most companies reward employees for a job well done. Ironically, however, Shapiro is suggesting that these common business practices may actually be stopping your company from innovating.
Innovation and Iconoclasts
Shapiro, an advisor on innovation to major companies including Staples and GE, as well as an advisor to the U.S. Air Force, recently published his advice on encouraging creativity and new thinking in a book called Best Practices are Stupid: 40 Ways to Out Innovate the Competition.
According to CNN Money, one of the top pieces of advice in his book is to carefully hire people who don’t fit your current corporate mold and even, surprisingly enough, to hire people you don’t like. Shapiro believes this is important because all too often companies don’t get any useful information when asking for new ideas, and because coming up with actual innovations is dependent upon divergent viewpoints.
Contests and Recognition
Another tip from Shapiro that may run counter to what you believe is common sense: he advises against recognizing people for doing the jobs they were hired to do. This, he believes, sets up a corporate culture where people simply do the status quo and nothing more.
Finally, Shapiro also cautions against trying to encourage creativity by creating contests offering a prize to the employee who comes up with the best new idea. The problem with this, he indicates, is that assumes there will be a good idea.
This doesn’t mean he doesn’t think you should reward innovation… you just have to do it the right way. To do that, he points to Netflix, who offered a $1 million prize to anyone who could solve a specific problem they had regarding user reviews/ recommendations. Seven years later, that $1 million prize was awarded to Canadian mathematicians who created an algorithm that made tens of millions of dollars for Netflix.
The Takeaway
While your company may not have a million dollar bounty prize to offer to innovators, there’s still plenty to learn from Shapiro’s advice. The biggest lesson is, if you want your company to be different, you have to think different. This means both hiring people who don’t fit the classic mold of your corporate culture and also stepping outside of your comfortable policies and practices to find employees and reward them in different ways.