Zappos CEO Urges That Company Culture Is More Important Than Ever

The value of employee culture is more important than ever in a time of economic recovery. At Zappos, their CEO has evolved their corporate mission to include a stronger and richer work culture.

“Our number one priority is company culture,” says Zappos CEO Tony Hsieh explained. “If we get the company culture right, then . . . delivering great customers service or building a long term brand or business will follow.”

Their goals in improving company culture included two major efforts:

  • Improving their recruiting/interviewing process, so that incoming employees would be a good fit for the culture
  • Having employees suggest core values to add to the company’s mission, which were implemented after one year  

Read the Employee Benefits News article

Image: Vlado /


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